Sport is an integral part of the daily life of Ontarians, who altogether spend $3 billion annually on goods and services related to sport, recreation and physical activity. It is supported by more than 2.3 million participants and 600,000 volunteers. Communities, academic institutions and provincial sport organizations undertake the delivery of sport, forming a large and influential community partnership.

Sport Alliance Ontario recognizes that the sport community is diverse, comprising both participants and public and private sector organizations. Sport Alliance Ontario and each of its partners in the community have unique roles and expectations in the delivery of sport.

Central to Sport Alliance Ontario's mission is the protection and advancement of the participants’ interests. The coaches, officials, administrators, and athletes who participate in sport at all levels across Ontario set our direction. We are committed to being a cohesive, credible and viable connector and deliverer of sport development opportunities in Ontario.

Enabling and Celebrating Sport Success