Sport Alliance teaser image

Tech meets Sport

More sports We digitize the fitness industry

The Sport Alliance Group is taking sport and fitness training to a new level by digitizing the industry around the world. We are a leading provider of gym and membership management software solutions for sports and health facilities.

Sport Alliance is committed to a comprehensive approach, specialized in tailor-made solutions for all types of fitness operations from small and medium to enterprise level organizations. Europe's leading software company for the fitness industry is particularly committed to empower large-scale franchises, chains, and gyms. Our digital infrastructure includes state-of-the-art cloud-based management software, branded studio design apps and comprehensive financial services to optimize the various aspects of a gym's day-to-day operations.

Sport Alliance Software as a Service
Our goal at Sport Alliance is to make access to sport as easy as possible for everyone
Interview with CEO Daniel Hanelt

Our brands All-in-one digital service

In order for us to be able to offer our customers with a holistic approach and support them with their business , the Sport Alliance ecosystem comprises the following brands:

PerfectGym Gym, Fitness & Leisure Management

Innovative and scalable, PerfectGym offers management solutions tailored for enterprise fitness businesses, as well as the leisure, aquatics, and recreation sectors.

Magicline Gym management

The multi-award-winning Magicline is Germany's largest cloud-based gym management software for small and medium-sized sport schools, as well as yoga, physio, EMS and gyms in Europe.

Finion Capital
Finion Capital Financial Services

From direct debits to chargebacks to protection for lost membership fees, Finion Capital offers financial services for gyms and saves them a lot of time that they can then invest in their members.

Finion FairPay
Finion FairPay Debt collection

With Finion FairPay, gyms have a debt collection company by their side that will take care of any late payments. Friendly, competent and fast.

MySports Member Platform

The MySports Member Platform package does not only include the top-rated member app with all its features, but also many functions that gym operators need for efficient member support.

What's behind it? Sport Alliance in numbers

We are proud to have so many employees and gyms by our side who are taking part in making fitness training go digital with us by using our gym management software.

  • 14

    out of Europe's top 30 chains are among our customers.

  • 130

    international chains in 55 countries benefit from our innovative solutions.

  • 10,000

    sports facilities rely on our software solutions.

Our clients

No matter whether small, medium, or large gyms, sport schools, yoga, physio, EMS, fitness centres: every day, we look for the right solution for every studio type and size in order to deliver the greatest possible success for our clients.

Body Street
clever fit
Easy Fitness
Physio Aktiv
Sports Club
Terra Sports
Vital Aktiv
Team of Sport Alliance

Join the revolution of digitalizing the fitness industry

Become part of a team that celebrates and supports individuality and diversity with all its heart. You will work with hugely talented people who love what they do and give it their all. We are growing fast and have big plans. That's exactly why we need you!