Sport Alliance teaser image

Tech meets Sport

More sports We are making fitness training go digital

The Sport Alliance group is taking sport and fitness training to a new level with a digital transformation around the world. As the market leader in Germany, we specialise in solutions related to cloud-based gym management software, online gym membership acquisition, gymsport financial services and purchasing fitness goods for gyms of every size.

Sport Alliance believes in a holistic approach and provides small and medium-sized sport schools, yoga, physio, EMS, martial arts centres and gyms with a digital infrastructure that covers everything from cloud- based gym management software to gym financial services that help them in all aspects of their daily operations and enable them to promote a healthy lifestyle and take part in making fitness training go digital.

Sport Alliance Software as a Service
Our goal at Sport Alliance is to make access to sport as easy as possible for everyone
Interview with CEO Daniel Hanelt

Our brands All-in-one digital service

In order for us to be able to offer our customers with a holistic approach and support them with their business , the Sport Alliance ecosystem comprises the following brands:

MySports Booking portal & app

MySports is a digital booking portal for gyms where they can present their offers free of charge. Members can use the associated app to manage their membership and training data.

Magicline Gym management

The multi-award-winning Magicline is Germany's largest cloud-based gym management software for small and medium-sized sport schools, as well as yoga, physio, EMS and gyms in Europe.

Finion Capital
Finion Capital Financial Services

From direct debits to chargebacks to protection for lost membership fees, Finion Capital offers financial services for gyms and saves them a lot of time that they can then invest in their members.

Finion FairPay
Finion FairPay Debt collection

With Finion FairPay, gyms have a debt collection company by their side that will take care of any late payments. Friendly, competent and fast. Logistics & purchasing centralises and simplifies goods purchasing for gyms and fitness centres. Whether training equipment, access controls or consumable goods, the brand pools all suppliers and offers individual solutions.

MySports Corporate Sport
MySports Corporate Sport Corporate sport

MySports offers the most innovative corporate sport approaches on the market. An activity-based reward and incentive system motivates employees to be physically active, with a huge selection of participating gyms and popular outdoor activities.

What's behind it? Sport Alliance in numbers

We are proud to have so many employees and gyms by our side who are taking part in making fitness training go digital with us by using our gym management software.

  • 350

    employees taking the fitness industry to the next level

  • 5,230

    gyms that have embraced the digital infrastructure

  • 4,230,000

    members training with our client gyms

Our clients

No matter whether small, medium, or large gyms, sport schools, yoga, physio, EMS, fitness centres: every day, we look for the right solution for every studio type and size in order to deliver the greatest possible success for our clients.

Body Street
clever fit
Easy Fitness
Physio Aktiv
Sports Club
Terra Sports
Vital Aktiv
Team of Sport Alliance

Join the revolution of digitalizing the fitness industry

Become part of a team that celebrates and supports individuality and diversity with all its heart. You will work with hugely talented people who love what they do and give it their all. We are growing fast and have big plans. That's exactly why we need you!