Company Culture Bring motion
into the team

Culture at Sport Alliance

How are we positioned?

Over 350 talents play in our Sport Alliance team at four locations at the same time. Our balls: our unique portfolio of five brands. Our battle cry: "More sports" – for everyone.


offices — in Hamburg, Mainz, Eisenstadt, Kraków and the world — serve as flexible points of contact for the team.


employees are taking the fitness industry to the next level


customers can see for themselves how compelling the digital infrastructure is.

We develop high-class software solutions for the international fitness industry. That includes our brands:

Our goal is to provide fitness studios around the world with the best possible products and to digitalise the industry. We want to make the world feel healthier and fitter thanks to modern technology and "More Sports". We are driving this vision forward together – with a lot of sporting spirit and enthusiasm for what we do.

What is our sporting spirit like?

Together, we shape the digital future of the fitness industry. We are only successful as a team that works towards a common goal. The entire team counts just as much as the individual games. It is the combination that brings victory.

A team can only function though if every player has the same values. Ours are very clear: fair play, team spirit, a sense of community, honesty and transparency, commitment, respect, trust and long-term partnerships that want to achieve a common goal.

Our team is made up of talents who

  • come from a wide range of different countries and bring with them a wide variety of experiences

  • are open to other opinions and mutual exchange – irrespective of hierarchies and titles

  • give their best every day, with a lot of commitment and ambition, in order to always make our products that little bit better

  • enjoy helping shape something and sometimes also daring to do things

Benefits What you can
expect from us

Our talents are the most important thing, because without them we would not be so successful. That is why they are also shown great appreciation within the company and receive benefits that further motivate them:

MacBook Use your equipment for both work and private use.

Mobile working Work when and where you want after consulting the team.

MySports Rewards You will receive rewards for, e.g., steps you have taken or workouts.

Subsidy for the Deutschlandticket We will subsidise your Deutschlandticket.

Company pension scheme We will subsidise 100% of your company pension plan.

30 days of annual leave As a full-time employee, you therefore have a lot of time for regeneration.

GymLab Use our in-house gym for your workouts free of charge.

Personal trainer Our personal trainer is at your side for free.

Health coach Optimise your diet for free with our health coach.

Who can play with us?

If you want not only to perform, but also to help shape things and to think for yourself in a team, then you've come to the right place. Questioning things is desired, as is understanding that every opinion and idea is valuable. Do you prefer to communicate on first-name terms, and is working alone not important to you? Perfect!

Do you share our values in terms of team spirit, fairness, commitment and trust? Then we would love to get to know you.