LifeFit Group successfully switches to Magicline

Ariam Debas
Ariam Debas
LifeFit Group successfully switches to Magicline
  • The LifeFit Group, one of the leading fitness and health platforms in Germany, is now running on the cloud-based management software Magicline.
  • This strategic decision marks a significant milestone for both companies.

The LifeFit Group, which has grown steadily in recent years and now has over 140 gyms across Germany, is leaning on Magicline’s technological expertise to further drive its growth, provide even better support for its members and simplify processes for its teams.

Managing Director of LifeFit Group, Martin Seibold, comments on this move: “Our members and teams are our greatest asset, and we pride ourselves on providing them with the best services and experiences in our gyms. Switching to Magicline allows us to offer our members even more convenience and flexibility.”

Magicline’s management software is the market leader in the DACH region and has been helping gyms to optimize and digitalize their operational processes for many years. With state-of-the-art technology and functionalities as well as interfaces to top companies within the industry such as EGYM Wellpass, Gympass, milon and seca, Magicline helps ensure continual growth for fitness providers of all types.

“We are delighted to be working with the LifeFit Group. Their development in the fitness industry is impressive and their focus on the highest possiblestandards in terms of quality, is perfectly aligned with that of Magicline.” says Daniel Hanelt, Managing Director of Magicline.

About LifeFit Group

LifeFit Group is a leading fitness and health platform in Germany that unites several fitness brands from the boutique, premium and full-service best price segment under one roof. The group strives to inspire and support its customers to improve their lives through individual, varied and targeted health and fitness experiences.

Fitness First is the LifeFit Group’s best-known and largest brand. With Fitness First BLACK, the gym chain offers upscale services in the premium market segment, while Fitness First RED serves the full-service best-price market segment and offers a special workout room concept for a wide range of customers with an appealing modular price concept. Elbgym complements the multi-market segment offering as an exclusive performance fitness provider with its unique and strong community. The boutique fitness concepts from Barry’s, the pioneer of indoor high-intensity interval training, The Gym Society, the innovative compact studio concept from the Netherlands, and the Club Pilates and YogaSix brands from Xponential Fitness round off the LifeFit Group portfolio. Further information can be found at

Contact LifeFit Group

LifeFit Group
Mareike Scheer
Group Communications Manager
+49 (0)152 22930014

Adel & Link Public Relations
PR-Team LifeFit Group
Alina Rietmann / Louisa Schmitt
+49 (0)176 41319348

About Magicline

For over 30 years, Magicline has been driving the digitalization of the fitness industry with innovative and state-of-the-art 360° software solutions. This is acknowledged by receiving the body LIFE Award 20 times in a row. The fitness studio management software is an “all-you-can-get” platform, perfectly matching all individual needs. We not only help our clients with the digitalization process, but also by building efficient and sustainable structures.

Our experience, which we generated over decades, and the continuous development of our software positioned us as the leader in software development in the DACH region. More than 8,000 studios put their trust in our solutions, increasing permanently.

Magicline is also available in Spain, France, Italy and the Benelux. Many more countries will follow shortly. Especially the internationalization puts us on the map for many big players in the fitness industry. We are happy to count the biggest fitness chains and franchise systems to our clients, including FitX, Fitness First, McFIT (RSG Group), clever fit und Bodystreet.

Magicline is headquartered in Hamburg and is a Sport Alliance GmbH brand.

More about Magicline:

Isabel Rückert
Isabel Rückert Head of CVM

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