Magicline and ClubPlanner enter strategic cooperation: customers benefit from seamless integration

Ariam Debas
Ariam Debas
Magicline and ClubPlanner enter strategic cooperation: customers benefit from seamless integration
  • Magicline, Europe’s leading cloud-based software solution for fitness studios, is pleased to announce its partnership with ClubPlanner.
  • This new cooperation enables studios to take advantage of ClubPlanner’s Open API integration and manage their daily business more efficiently.

ClubPlanner is a web-based solution that helps studios increase customer retention, manage their leads and increase average revenue per customer. With detailed reporting and a real-time dashboard, studios can be more effective and proactive.

The seamless integration between Magicline and ClubPlanner saves time for studio owners and staff by eliminating duplication of efforts. Leads are automatically transferred and check-ins and customer information flow smoothly into ClubPlanner.

“The cooperation with Magicline allows for targeted customer retention strategies, including automated messaging, specific tasks for staff to perform to retain customers, and re-engagement strategies for customers who have canceled. The common goal is to gain more customers and lose fewer,” says Peter van der Kwaak, CEO from ClubPlanner.

Daniel Wischer (CPO) from Magicline adds: “We are delighted to join forces with ClubPlanner and set new standards in the fitness industry together. The cooperation opens up exciting opportunities for our customers and promises an exciting future for gyms worldwide.”

The integration is available now in multiple languages covering Benelux, Italy, France, Germany, Spain & the UK. More information on the integration and activation can be found on the Magicline Marketplace:

About ClubPlanner Group B.V.

For over 20 years, ClubPlanner has contributed to creating a healthy fitness industry and her operators. By focusing on sales processes, member journey and retention we are a unique software solution to manage the customer journey. Our customers are in control of their fitness club, manage their leads and ensure member loyalty.

Customers all over Europe have been trusting all these years. The recent and continuous developments such as our dashboard and pipeline prove to be a success factor and are meeting the needs of many clubs. We have numerous long-term relationships including customers such as Elements, Killer Sports and World of Fitness.

Headquarter: ClubPlanner Group B.V.
Marloes Oost
Communications & Marketing Manager
Tel: +31 (0)85 – 303 46 79
Asterweg 63
1031 HM Amsterdam, Netherlands

ClubPlanner Deutschland GmbH
Ruhrallee 9, 12th floor
44139 Dortmund, Germany

About Magicline

Magicline GmbH has been digitizing the fitness industry and developing innovative software solutions for the sector for more than 30 years. The award winning cloud-based gym software offers an all-in-one solution for fitness and health providers.

More than 8,000 fitness companies currently rely on Magicline, making it Europe’s technology leader in software development. In 2019, the company launched its international expansion and is now active in over 14 countries - including the UK, Spain, France, Italy and the BeNeLux countries.

Magicline's biggest customers include McFIT, John Reed, bodystreet, EASYFITNESS and clever fit.

Magicline GmbH is headquartered in Hamburg and is a subsidiary of Sport Alliance GmbH.

More about Magicline:

Artur Jagiello
Artur Jagiello Head of Corporate Communications

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