Magicline and myFitApp announce strategic partnership

Artur Jagiello
Artur Jagiello
Magicline and myFitApp announce strategic partnership
  • Combined solution opens up new marketing opportunities for studio operators
  • Magicline and myFitApp today entered into an international strategic partnership to closely integrate their products and work together to jointly create new solutions for customers.
  • The unique bi-directional integration of their platforms will enable gym operators to leverage the strengths of both companies to deliver a great hybrid member experience inside and outside the gym.

Through this partnership, operators can create a fast, easy studio app tailored to their needs with a customised user experience, branding and rich functionality. They can design their studio app according to their own business requirements and connect it to Magicline.   “We are pleased to have found another partner in myFitApp to further drive our open platform strategy ‘Open SPACE’. This creates an open ecosystem where customers have freedom of choice regarding the solutions they use, such as myFitApp or our MySports app,” commented Daniel Hanelt, CEO of Magicline.   The open approaches of both companies is leading to great synergies for innovative collaboration. Members who sign up in the myFitApp can book classes, manage their membership and add new subscriptions. They can also refer friends and guests or sign a membership contract directly.   “The digital member experience and effective digital marketing have become essential to the success of fitness centres,” said Thomas Schuster, CEO of myFitApp. “We are very excited about the partnership and look forward to driving the digitisation of gyms with our combined solution.”

  • myFitApp
  • Magicline

Both companies are exhibiting at Elevate

Both Magicline and myFitApp are exhibiting at this year’s Elevate event in London. The event will take place from June 15-16th 2022.   Magicline, Europe’s leading gym management software and part of the Sport Alliance umbrella company, will be located at stand H65. Visitors can learn about Magicline’s many new features and get a glimpse of what’s up next on their product road map. They can also get to know the Open SPACE concept and how Magicline opens up to all industry players such as myFitApp and many more, providing gyms even more opportunities to elevate their business. If you want to book an appointment with Magicline at Elevate, use this link:   myFitApp will be located at stand G70 at Elevate and will be demonstrating all the rich functionality of its open, interconnected platform, including integrations with all the leading leisure management solutions, unlimited flexibility in branding and customer journey, real-time automated messaging, sophisticated digital fitness, new access control functionality and much more.

More about myFitApp

myFitApp has been digitising gyms for 11 years with its branded member app and digital marketing platform. The open, hybrid business platform is used by gyms to communicate their brand, engage members, attract new members and offer digital fitness. With over 2,300 gyms worldwide and more than 10 million app downloads, they are a leader in providing marketing-focused branded apps to gyms, particularly in the UK, DACH region and the Middle East. Clients in the UK include GLL/Better, Everyone Active, Bannatyne and Gymbox, in DACH they include JustFit, Fitnessloft, Elixia, PureGym and Smile X, and in the Middle East, it’s Leejam Sports Company. More about myFitApp:

Contact myFitApp

Charlotte Hitchcock
Marketing Manager UK
myFitApp - Innovatise Ltd

About Magicline

For over 30 years, Magicline has been driving the digitalization of the fitness industry with innovative and state-of-the-art 360° software solutions. This is acknowledged by receiving the body LIFE Award 20 times in a row. The fitness studio management software is an “all-you-can-get” platform, perfectly matching all individual needs. We not only help our clients with the digitalization process, but also by building efficient and sustainable structures.

Our experience, which we generated over decades, and the continuous development of our software positioned us as the leader in software development in the DACH region. More than 8,000 studios put their trust in our solutions, increasing permanently.

Magicline is also available in Spain, France, Italy and the Benelux. Many more countries will follow shortly. Especially the internationalization puts us on the map for many big players in the fitness industry. We are happy to count the biggest fitness chains and franchise systems to our clients, including FitX, Fitness First, McFIT (RSG Group), clever fit und Bodystreet.

Magicline is headquartered in Hamburg and is a Sport Alliance GmbH brand.

More about Magicline:

Artur Jagiello
Artur Jagiello Head of Corporate Communications

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