Sport Alliance launches Magicline in France

Artur Jagiello
Artur Jagiello
Sport Alliance launches Magicline in France
  • The Sport Alliance Group is expanding into France. From now on, fitness studio operators can use a French version of the studio software “Magicline”.
  • After the Hamburg-based software company already successfully launched in Spain last year, France is the next country to follow. Lucas Lefevre is the contact person and responsible for the market entry.

Last year, Sport Alliance announced its global expansion with Spain to launch Magicline as the first international country. The next country to follow is France, where the first fitness and sports providers are now already using Magicline as their management software. “France is one of the top three fitness countries in Europe with over six million gym members. It was our heart’s desire to be able to offer Magicline here,” says Lucas Lefevre, International Business Manager at Sport Alliance. A native Frenchman, Lefevre joined the company in early 2020 and has been planning the market entry since then.

RSG Group and M.A.N.D.U. are among the first customers

Among the first customers in France are the RSG Group and EMS chain M.A.N.D.U. “Of course, we are talking to many other studio operators in France. But we are happy that we are already present in the market with well-known partners,” says Lefevre. M.A.N.D.U. Managing Director Philipp Kaufmann and franchisor for France, Kai Axamit, are also pleased about the expansion: “Thanks to digitalization, that we are building on a comprehensive, secure and scalable base with Magicline, we can take the next development steps with M.A.N.D.U. in one of the most important markets in Europe, namely France.”

Other countries to follow

The entry into France does not mark the end of Sport Alliance’s expansion. Italy, the BeNeLux countries and Great Britain are already on the starting blocks.

About Sport Alliance

Headquartered in Hamburg, Sport Alliance is one of the leading software companies in the fitness industry, specializing in providing software solutions for efficient studio management, financial services, and mobile applications. The company serves notable brands, including FitX, Fitness First (LifeFit Group), McFIT (RSG Group), clever fit, and Bodystreet.

The flagship product, Magicline, offers one of Europe’s leading membership management ERP solutions for the fitness market, assisting fitness studio operators in optimizing and digitizing their facilities. Complementing Magicline is MySports, the mobile application tailored to enhance the gym experience for members. Additionally, Sport Alliance’s portfolio includes Finion, a financial services provider dedicated to supporting studios in efficiently managing membership fees, from billing to debt collection.

More information about the company is available on the website

Isabel Rückert
Isabel Rückert Head of CVM

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