Sport Alliance launches Magicline in Italy

Isabel Rückert
Isabel Rückert
Sport Alliance launches Magicline in Italy
  • After France and Spain, the Sport Alliance group continues to expand. With Italy, the Hamburg based software company is opening up another important market.
  • From now on, Magicline - the management software for fitness studios - is also available in Italian. Michele Parisi is responsible for the Italian market.

Expansion to Italy

With the successful expansion to Spain in 2020 and the launch in France in 2021, Sport Alliance started its global expansion. With Italy, the company conquers another important marker. Italian gym owners now have the opportunity to use Magicline, the multi-award-winning fitness studio software, for their daily work.

“We couldn’t consider ourselves happier to finally be available in Italy. A market that is special with its mostly small individual studios and therefore also has very individual needs. But we can also cover these with our software range,” explains Michele Parisi, International Business Manager at Sport Alliance.

The first customers in the Italian market

With the RSG Group and Bodystreet, two strong names have already chosen Magicline software in Italy. “We are pleased that our clients trust us for the Italian market as well and want to grow with us there,” said Parisi. “We are already in contact with other gym owners as well. That’s the good thing about our software, because it is ideal for both individual studios and big chains – and for all types of sports.”

Just the beginning

Italy, Spain and France are just the beginning for the software company. Other countries such as BeNeLux and the worldwide English-speaking area are already being planned and will follow soon.

Further information on entering the Italian market and an interview with Michele Parisi can be found here:

More information about Magicline in Italy is available here:

About Sport Alliance

Sport Alliance, headquartered in Hamburg, specializes in software solutions for efficient studio management and financial services in the fitness industry. The company group counts over 8,000 clients, including FitX, RSG Group (McFIT, Gold’s Gym, John Reed), clever fit and Bodystreet.

With Magicline, Sport Alliance offers one of Europe’s leading membership management ERP solutions for the fitness market and thus supports fitness studio operators in optimizing and digitizing their facilities. Alongside Magicline, the company’s portfolio includes Finion - consisting of Finion Capital and Finion FairPay - a financial service provider that supports managing member fees and debt collection.

More information about the company is available on the website

Artur Jagiello
Artur Jagiello Head of Corporate Communications

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