With customer loyalty to more financial stability

Isabel Rückert
Isabel Rückert
With customer loyalty to more financial stability
  • Magicline integrates customer loyalty program into software

In order to support fitness providers not only in their member acquisition, but also in their customer retention, software provider Magicline has integrated a new customer loyalty program into its system. The new feature is available from the “Advanced” price package on and can be configured completely individually.

The feature in the video: https://vimeo.com/706176906/b4b59c1307

With customer loyalty to more financial security

Naturally members tend to quit or switch to other fitness providers at some point if they find better alternatives. Corona has multiplied the loss of members. Many fitness providers therefore often focus exclusively on new customer acquisition.   But: “It is equally important to retain existing members for the long term. A higher customer retention rate has a lasting effect on the financial security and stability of a studio. And that’s where we come in with our new customer loyalty program feature. It allows studios to increase their customer loyalty without incurring high additional costs or spending a lot of time,” explains Daniel Wischer, Chief Product Officer Magicline.

The new customer loyalty program in Magicline

  • The new loyalty program

With the new customer loyalty program, the software manufacturer - which is part of the umbrella company Sport Alliance - has created a function to reward existing members for, for example, a certain amount of check-ins, training sessions or the length of their membership. The feature can be individually configured by the gym. The different achievements members need to reach in order to get the rewards can be set and will then be applied automatically.

Inspiration on how fitness providers can use the feature in their studio has been integrated by Magicline on its blog: https://blog.magicline.com/en/your-new-loyalty-program

Start the customer loyalty program

The customer loyalty program is available for the “Advanced” and “Pro” price packages. If Magicline users already have one of the packages, they only need to activate the new feature. “Even if one of our customers has booked another price package, they can easily and independently switch to the corresponding package within their Magicline. From then on, they can also use the new feature without any restrictions,” says Daniel Wischer.

About Magicline

Magicline GmbH has been digitizing the fitness industry and developing innovative software solutions for the sector for more than 30 years. The award winning cloud-based gym software offers an all-in-one solution for fitness and health providers.

More than 5,000 fitness companies currently rely on Magicline, making it Europe’s technology leader in software development. In 2019, the company launched its international expansion and is now active in over 14 countries - including the UK, Spain, France, Italy and the BeNeLux countries.

Magicline's biggest customers include McFIT, John Reed, bodystreet, EASYFITNESS and clever fit.

Magicline GmbH is headquartered in Hamburg and is a subsidiary of Sport Alliance GmbH.

More about Magicline: www.magicline.com/en/