With customer loyalty to more financial stability

Isabel Rückert
Isabel Rückert
With customer loyalty to more financial stability
  • Magicline integrates customer loyalty program into software

In order to support fitness providers not only in their member acquisition, but also in their customer retention, software provider Magicline has integrated a new customer loyalty program into its system. The new feature is available from the “Advanced” price package on and can be configured completely individually.

The feature in the video: https://vimeo.com/706176906/b4b59c1307

With customer loyalty to more financial security

Naturally members tend to quit or switch to other fitness providers at some point if they find better alternatives. Corona has multiplied the loss of members. Many fitness providers therefore often focus exclusively on new customer acquisition.   But: “It is equally important to retain existing members for the long term. A higher customer retention rate has a lasting effect on the financial security and stability of a studio. And that’s where we come in with our new customer loyalty program feature. It allows studios to increase their customer loyalty without incurring high additional costs or spending a lot of time,” explains Daniel Wischer, Chief Product Officer Magicline.

The new customer loyalty program in Magicline

  • The new loyalty program

With the new customer loyalty program, the software manufacturer - which is part of the umbrella company Sport Alliance - has created a function to reward existing members for, for example, a certain amount of check-ins, training sessions or the length of their membership. The feature can be individually configured by the gym. The different achievements members need to reach in order to get the rewards can be set and will then be applied automatically.

Inspiration on how fitness providers can use the feature in their studio has been integrated by Magicline on its blog: https://blog.magicline.com/en/your-new-loyalty-program

Start the customer loyalty program

The customer loyalty program is available for the “Advanced” and “Pro” price packages. If Magicline users already have one of the packages, they only need to activate the new feature. “Even if one of our customers has booked another price package, they can easily and independently switch to the corresponding package within their Magicline. From then on, they can also use the new feature without any restrictions,” says Daniel Wischer.

About Magicline

For over 30 years, Magicline has been driving the digitalization of the fitness industry with innovative and state-of-the-art 360° software solutions. This is acknowledged by receiving the body LIFE Award 20 times in a row. The fitness studio management software is an “all-you-can-get” platform, perfectly matching all individual needs. We not only help our clients with the digitalization process, but also by building efficient and sustainable structures.

Our experience, which we generated over decades, and the continuous development of our software positioned us as the leader in software development in the DACH region. More than 8,000 studios put their trust in our solutions, increasing permanently.

Magicline is also available in Spain, France, Italy and the Benelux. Many more countries will follow shortly. Especially the internationalization puts us on the map for many big players in the fitness industry. We are happy to count the biggest fitness chains and franchise systems to our clients, including FitX, Fitness First, McFIT (RSG Group), clever fit und Bodystreet.

Magicline is headquartered in Hamburg and is a Sport Alliance GmbH brand.

More about Magicline: www.magicline.com/en/

Isabel Rückert
Isabel Rückert Head of CVM

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