Press Corner

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All press releases

Sport Alliance announces Further Growth Investment from PSG, with New Commitments Totaling $100m
Nov 27, 2023 | Press release

Sport Alliance announces Further Growth Investment from PSG, with New Commitments Totaling $100m

  • Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and...
Magicline and ClubPlanner enter strategic cooperation: customers benefit from seamless integration
Oct 10, 2023 | Press release

Magicline and ClubPlanner enter strategic cooperation: customers benefit from seamless integration

  • Magicline, Europe’s leading cloud-based software solution for fitness studios, is pleased to announce its...
The fitness industry remains male dominated
Jul 25, 2022 | Press release

The fitness industry remains male dominated

  • Recent study shows that there’s still much to do to reach equality.
  • While 70...
With customer loyalty to more financial stability
Jun 22, 2022 | Press release

With customer loyalty to more financial stability

  • Magicline integrates customer loyalty program into software
Hamburg-based Sport Alliance secures €60M growth investment from PSG
Jun 22, 2022 | Press release

Hamburg-based Sport Alliance secures €60M growth investment from PSG

  • Fitness-focused software company Sport Alliance has secured €60 million from leading growth equity firm...
Magicline and myFitApp announce strategic partnership
May 19, 2022 | Press release

Magicline and myFitApp announce strategic partnership

  • Combined solution opens up new marketing opportunities for studio operators
  • Magicline and myFitApp today...
Review 2021: Even fewer gym visits compared to the previous year
Apr 04, 2022 | Press release

Review 2021: Even fewer gym visits compared to the previous year

  • Corona continued to have the fitness industry under control in 2021. In Germany, one of...
EasySolution and Magicline join forces
Jan 11, 2022 | Press release

EasySolution and Magicline join forces

  • The Hamburg-based software company Sport Alliance has acquired easySolution GmbH. With the “Magicline” team...
Survey on gender diversity and equity in the fitness industry
Nov 24, 2021 | Press release

Survey on gender diversity and equity in the fitness industry

  • Hamburg-based software company Sport Alliance, together with the Women in Fitness Association (WIFA), are...
Sport Alliance launches Magicline worldwide
Jul 06, 2021 | Press release

Sport Alliance launches Magicline worldwide

  • The Sport Alliance Group is now global. From today on, operators can use an...
Sport Alliance launches Magicline in Italy
Apr 21, 2021 | Press release

Sport Alliance launches Magicline in Italy

  • After France and Spain, the Sport Alliance group continues to expand. With Italy, the...
Sport Alliance launches Magicline in France
Mar 23, 2021 | Press release

Sport Alliance launches Magicline in France

  • The Sport Alliance Group is expanding into France. From now on, fitness studio operators...

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