All press releases Sep 17, 2024 | Press release L'Orange Bleue Flexes Its Digital Capabilities by Partnering with Sport Alliance By implementing Sport Alliance’s cutting-edge management software, Magicline, l’Orange Bleue is enhancing its digital... May 14, 2024 | Press release PerfectGym joins Sport Alliance Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and... Mar 13, 2024 | Press release LifeFit Group successfully switches to Magicline The LifeFit Group, one of the leading fitness and health platforms in Germany, is... Nov 27, 2023 | Press release Sport Alliance announces Further Growth Investment from PSG, with New Commitments Totaling $100m Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and... Oct 10, 2023 | Press release Magicline and ClubPlanner enter strategic cooperation: customers benefit from seamless integration Magicline, Europe’s leading cloud-based software solution for fitness studios, is pleased to announce its... Jul 25, 2022 | Press release The fitness industry remains male dominated Recent study shows that there’s still much to do to reach equality. While 70... Jun 22, 2022 | Press release With customer loyalty to more financial stability Magicline integrates customer loyalty program into software Jun 22, 2022 | Press release Hamburg-based Sport Alliance secures €60M growth investment from PSG Fitness-focused software company Sport Alliance has secured €60 million from leading growth equity firm... May 19, 2022 | Press release Magicline and myFitApp announce strategic partnership Combined solution opens up new marketing opportunities for studio operators Magicline and myFitApp today... Apr 04, 2022 | Press release Review 2021: Even fewer gym visits compared to the previous year Corona continued to have the fitness industry under control in 2021. In Germany, one of... Jan 11, 2022 | Press release EasySolution and Magicline join forces The Hamburg-based software company Sport Alliance has acquired easySolution GmbH. With the “Magicline” team... Nov 24, 2021 | Press release Survey on gender diversity and equity in the fitness industry Hamburg-based software company Sport Alliance, together with the Women in Fitness Association (WIFA), are... Jul 06, 2021 | Press release Sport Alliance launches Magicline worldwide The Sport Alliance Group is now global. From today on, operators can use an... Apr 21, 2021 | Press release Sport Alliance launches Magicline in Italy After France and Spain, the Sport Alliance group continues to expand. With Italy, the... Mar 23, 2021 | Press release Sport Alliance launches Magicline in France The Sport Alliance Group is expanding into France. From now on, fitness studio operators...